Beadell Resources an ASX gold producer in Brazil was seeking a new logo design and web design that would reflect the Company’s goal to grow production and become an intermediate gold producer.
Working together with our communications team in Perth, our creative agency was focused on creating a logo design that would provide a unique brand mark to support a global mining marketing strategy. We commenced our logo design by developing an understanding of the client’s love of minimalist fonts and desire for a fresh colour palette. The result was a layered brand mark that was depictive of the pouring of gold bullions – a symbol of Beadell’s core business. Beadell’s new visual identity was complemented by a fresh earthy colour palette with yellow and brown hues, as well as beautiful mine site photography.
Integrating this brand into the new website was pure delight. Our website design brief was to achieve usability goals that would support an enhanced digital investor experience and improve access to shareholder documentation. Working closely with our in-house web developers to build-in as much functional integration with the clean new brand design resulted in a fully responsive design and user-friendly functionality that would raise the bar for all gold producers globally.
Our new logo design and website design was launched at the 2017 BMO Global Metals and Mining Conference in Florida this February.