BRAND GUIDELINES
Your brand is a promise to your customer: a promise to provide quality, consistency and value.
Every brand has a story to tell. Brand guidelines ensure that every interaction with your brand uniformly communicates the same story. Great branding is about consistency, and the foundation of any successful brand is its guidelines.
Most successful brands have consistent and appealing visuals, messages, and tone of voice across all touch-points. We create brand guidelines to ensure that customers get the same experience from your brand, no matter where they encounter it.
Our Brand guidelines cover your core brand identity, how it looks and how it should be represented. They include an overview of your logo and brand design and all the different elements that make up your visual identity. The guidelines then expand on using these elements across your marketing materials – from digital design to advertisements; social media to stationery.
We ensure that your brand stays recognisable and consistent with your customers and their expectations.
Why do you need our brand guidelines?
Our brand guidelines are developed with 7 key components. These are essential in establishing your brand identity.
Your logo symbolises your business, so it must communicate your brand message instantly. Your logo needs to express who you are and what you do, but it’s also vital that your logo is versatile in its usage. Our brand guidelines show how your logo should be presented in all formats to ensure that it stays robust and legible, no matter the medium you apply it.
A brand is so much more than a logo. A brand is more than a logo. It’s emotional and represents the values, beliefs and tone of voice. We take all of this into consideration when we are developing your brand. We design supporting elements for your brand that are available to use across marketing materials and brand touch points to help strengthen your brand’s messaging.
Creating a brand is not only about the design but also about its language and personality. We take the time to understand the ins and outs of what your company does and who your customer base is. We develop a personality for your brand through design and language so that you can communicate to your customer base in a way that best sells your narrative.
We understand that colours hold so much significance in how we perceive our world. We know how to use colour to create a specific emotional response and bring out the best of your brand. Whether keeping it professional and clean or playing with unexpected combinations, we will ensure that your brand is known for its unique narrative and personality, making it instantly recognisable!
Every detail counts when it comes to your brand. Even the fonts you choose can set the tone for your brand and help define its unique personality. Sure, it’s important what the words on the page are saying, but it’s equally important that the look matches their tone. We take the time to carefully select the correct fonts for your brand to keep the look and feel consistent with your brand’s unique personality, ensuring that everything about your brands messaging is on point.
The stationery is where your brand will be seen every day. Whether through meetings, emails or even your pen in your bag, it’s a daily reminder of who you are and what you do. It needs to communicate the correct message, so our branding guides support you in creating that consistent look and feel across all products.
Your brand’s message is important, and it is essential to ensure that your customers see the same story and feel the same emotions each time they interact with your brand. That’s where our Brand Guidelines come in! By considering all the points of contact your customers may interact with your brand, we create a series of examples of how your brand should look and feel across these interaction points. Our touchpoint design strategy ensures that your business consistently communicates the same narrative across every experience.
What else do we do?
We build brands that make an impact—working side-by-side with you to uncover the personality that defines your business and create a brand that highlights your strengths and distinguishes you from the rest of your competition.
We merge design, technology, and strategy when developing your website. The result is a custom website design that caters to your specific goals, supports your brand identity, impresses your visitors and creates opportunity for growth.
Great graphic design should be thoughtful and functional. From printed brochures to digital social media design, we ensure every piece of communication tells a story, builds your brand and keeps your audience engaged.
Our strategy-led approach ensures we develop coherent brands for our clients that sing at every touchpoint. We get to know your business and industry inside out, so we can deliver effective solutions and make informed recommendations.
We build brands that make an impact—working side-by-side with you to uncover the personality that defines your business and create a brand that highlights your strengths and distinguishes you from the rest of your competition.
We merge design, technology, and strategy when developing your website. The result is a custom website design that caters to your specific goals, supports your brand identity, impresses your visitors and creates opportunity for growth.
Great graphic design should be thoughtful and functional. From printed brochures to digital social media design, we ensure every piece of communication tells a story, builds your brand and keeps your audience engaged.
