RE:GROUP
Laying the brand foundations for a leading mining resources company
RE:GROUP sought to revamp their brand identity and establish a cohesive visual language that effectively communicates their innovative and modern approach to the West Australian mining industry. The objective was to express their story and emphasise their key business pillars while differentiating themselves from the competition. Ultimately, the rebranding process has positioned RE:GROUP as a modern and innovative leader in the mining industry.
The challenge
For 15 years, RE:GROUP has been providing services in the red dirt of Western Australia. They needed a brand re-establishing an identity revamp to bring their forward-thinking practices and red dirt roots together in a fresh look. The challenge was to create a brand that captured the essence of RE:GROUP and effectively communicated their values and offerings while differentiating them from their competitors.
The outcome
The rebranding process was a unique opportunity to express the story behind RE:GROUP’s brand and services. The new identity conveys what’s inherent to them, revolving around their three key business pillars of Resourcing, Haulage and Renewables (RE:SOURCE | RE:HAUL | RE:NEW). We brought their future-facing ideas to life with the use of the RE:GROUP triangles, ensuring they stood out from the crowd using simple elements to create a memorable brand identity.
Key objectives
Developing a clear and cohesive brand strategy
Standout as a leader in the mining and resources sector
Design an identity that encapsulates the brand strategy
Strong brand identity guidelines ready to take to market
A modern website that communicates their offerings
