For 15 years, RE:GROUP has been providing services in the red dirt of West Australia. They needed a brand re-establishing an identity revamp to bring their forward-thinking practices and red dirt roots together in a fresh look. The rebranding process was a unique opportunity to express the story behind their brand and services. The new identity conveys what’s inherent to them, revolving around their Key business pillars. We brought their future-facing ideas to life while ensuring they stood out from the crowd.