Laying the brand foundations for a leading mining resources company

RE:GROUP sought to revamp their brand identity and establish a cohesive visual language that effectively communicates their innovative and modern approach to the West Australian mining industry. The objective was to express their story and emphasise their key business pillars while differentiating themselves from the competition. Ultimately, the rebranding process has positioned RE:GROUP as a modern and innovative leader in the mining industry.

Brand and website mockups for RE:GROUP
RE:GROUP brande vehicle wrap for a truck

The challenge

For 15 years, RE:GROUP has been providing services in the red dirt of Western Australia. They needed a brand re-establishing an identity revamp to bring their forward-thinking practices and red dirt roots together in a fresh look. The challenge was to create a brand that captured the essence of RE:GROUP and effectively communicated their values and offerings while differentiating them from their competitors.

RE:GROUP employee climbs machinery in branded work uniform
branded capability statement for RE:GROUP

The outcome

The rebranding process was a unique opportunity to express the story behind RE:GROUP’s brand and services. The new identity conveys what’s inherent to them, revolving around their three key business pillars of Resourcing, Haulage and Renewables (RE:SOURCE | RE:HAUL | RE:NEW). We brought their future-facing ideas to life with the use of the RE:GROUP triangles, ensuring they stood out from the crowd using simple elements to create a memorable brand identity.

brand guide example for RE:GROUP
branded social media mock ups for RE:GROUP
website and branding mockup for RE:GROUP

Key objectives

Developing a clear and cohesive brand strategy

Standout as a leader in the mining and resources sector

Design an identity that encapsulates the brand strategy

Strong brand identity guidelines ready to take to market

A modern website that communicates their offerings

Creative designers discuss a brands Logo & brand design in a design agency in Perth
RE:GROUP Branded Vehicle Signage Photographed in The pilbara
branded flyer mockup for RE:GROUP
Branded advertisment for RE:GROUP
RE:GROUP team pose in front of branded media wall