The Push-Up Challenge: 23' Campaign
The Push-Up Challenge 2023 brand campaign crafts a fresh narrative on mental health advocacy. With dynamic visuals that spark enthusiasm and challenge conventional norms, this endeavour makes waves in mental health. It invites individuals to join a movement directly tackling mental health hurdles, driving real change. By encouraging open conversations and destigmatizing mental health struggles, it’s creating a safe space for individuals to share their experiences and seek help without fear of judgment. Its genuineness and empathy strike a harmonious chord between accessibility and dynamic vigour. This unique fusion captivates attention, offering a new lens to view mental health issues.
How we do it
We approach every project the same way – with equal parts strategy and creativity. we bring concepts to life creating brand identities and websites that tell compelling brand stories.