The Push-Up Challenge
The Push-Up Challenge’s new identity balances vibrancy with softness, action with reflection—seamlessly shifting from promoting an energetic, fitness-driven event to reinforcing its focus on mental health and well-being. This duality is expressed through carefully crafted elements that bring both sides of the brand to life. It is supported by an extensive set of brand guidelines, ensuring nothing is left to chance. This cohesive system strengthens the brand’s tone, visuals, and messaging, inspiring ongoing engagement and championing its mission beyond the event.
How we do it
We approach every project the same way – with equal parts strategy and creativity. we bring concepts to life creating brand identities and websites that tell compelling brand stories.