The Push-Up Challenge
Supporting the push for better mental health
The Push-Up Challenge is run by a passionate crew raising awareness for mental health across Australia. In January 2021, their team came to Four Stripes looking to improve their brand’s identity and to define The Push-Up Challenge’s visual communication. This was primarily through social media, participant’s resources and merchandise. This included building the foundation of the brand from an existing logo to complimentary assets and how they would look across digital and print applications. We feel so privileged to be involved with such a great cause, helping to put the spotlight on mental health.
Connect to the sporting and professional audience.
Attract new participants through strong branding.
Consistent design approach to all mediums.
Communicate strong brand presence.
Take part in a great challenge for a great cause.