The Push-Up Challenge: 24' Campaign

The Push-Up Challenge brand campaign is reshaping the landscape of mental health advocacy. Through a visual identity overhaul that infuses excitement and breaks through traditional norms, this initiative is gaining significant traction in the realm of mental health initiatives. It invites individuals to join a movement directly confronting mental health challenges and effecting substantial change. The brand captures the essence of energy and movement, maintaining an uplifting tone while thoughtfully addressing the genuine struggles associated with the subject. Its authenticity and empathy strike a delicate balance between approachability and vibrant energy. This distinctive combination commands attention and introduces a refreshing perspective on mental health.

A billboard sands on top of a building sporting The Push-Up challenge 2024 campaign branding artwork
A smiling teenager stands at the forefront of the photo, men and women stand in the background in front of a Push-Up Challenge branded wall
The Push-Up Challenge branded posters
A man scrolls through A Push-Up Challenge Email, To the left a bus stop sport The Push-Up Challenge brand campaign artwork
Push-up challenge branded yellow and blue stickers appear and have the brands messaging written all over them
The Push-Up Challenge branded posters
A man and a woman do Push-ups in a workplace setting, The image is overlayed with a blue graffiti star as part of the Push-Up Challenge brand campaign
A group of men and women stand in front of A Push_Up Challenge branded wall in casual sporting attire
The Push-Up Challenge branded posters
A Billboard over looks a busy freeway sporting The Push-Up Challenge brand campaign artwork
A man wears a Push-Up Challenge branded shirt

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We approach every project the same way – with equal parts strategy and creativity. we bring concepts to life creating brand identities and websites that tell compelling brand stories.

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Four Stripes acknowledges the lands where we live and work belong to the Whadjuk people of the Noongar nation. We respect the traditional owners and elders of Noongar boodjar and appreciate the opportunity they provide to us.

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