Brand Basics: File Formats

Designers require specific file formats for applications; sometimes, businesses lack the correct formats to support effective brand applications. To address this, we recommend a master logo folder with four necessary file formats: AI, EPS, PNG, and JPG. These formats form the core of a versatile and accessible brand toolkit.

In the digital age, designers often adapt logos for various mediums. Having the correct file formats is crucial. AI and EPS are vectors, creating scalable artwork through mathematical calculations. This ensures the logo retains quality on different scales. Recognising that only some have access to professional design software, JPG and PNG offer a practical solution. PNG and JPG, categorized as pixels, are ideal for web and digital applications they also bridge accessibility gaps, particularly for clients without the necessary software for AI and EPS files. Their widespread compatibility allows easy viewing on most devices and software platforms.

Consider these straightforward guidelines for using different art files: AI for agency, press, or art-related materials; JPG for web, digital, and social media; EPS for agency, press, or digital-related projects; and PNG for applications requiring a transparent background.

In the design world, creating a versatile logo toolkit is about practicality, ensuring your brand remains accessible across diverse channels and audiences.

Four Stripes Brand Basics

Subiaco WA

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