A complete brand alignment for a leading Australian power equipment supplier
APS needed to establish itself as a standalone business with a unique identity that reflected its values and expertise. They turned to Four Stripes to develop a comprehensive branding solution to position them as a leading provider. The result was a visually striking and memorable brand identity that effectively communicated APS’s values and offerings.
The final brand identity we created for APS is a confident statement of their values and expertise. We chose a colour palette that communicates professionalism and sets APS apart from the competition. The maroon red and deep blue hues exude power and vitality, while the logo typeface symbolises an electrical current and energy, emphasising expertise in the industry. The bold and masculine font conveys strength and authority, and the angular logo mark evokes power, electricity, and spark, reinforcing the message of strength and dynamism.
Establish APS as a leading provider of sustainable solutions in their industry
Differentiating APS by highlighting their unique service offerings
Build trust and credibility by showcasing their values and experience
Increase brand recognition and awareness