Fremantle Seaweed
Increasing the impact of a sustainable seaweed farm through effective branding
The Fremantle Seaweed brand identity captures the intimate connection that Fremantle Seaweed has with the water. A bold display typeface and a modern serif create an authentic feeling of nautical adventure. The ocean’s femininity and chaos inspire the curvy organic shapes in the logo mark. The blue, gold, and maroon hues replicate the ocean and seaweed colours, adding authenticity.
The challenge
Fremantle Seaweed needed to establish a strong brand identity that reflected its commitment to sustainability and the environment and set it apart in an emerging market. The challenge was effectively communicating the brand’s unique proposition and values while establishing it as a leader in the market of sustainable seaweed.
The outcome
Four Stripes developed a comprehensive brand identity that positioned Fremantle Seaweed as a sustainability champion and a force for positive change in the industry. The logo’s organic shape and soothing colour palette perfectly convey the brand’s connection to the ocean and its commitment to environmentalism. The messaging and tone of voice were carefully crafted to resonate with customers who prioritise sustainability and care for the planet. Overall, the brand identity successfully differentiates Fremantle Seaweed from its competitors and positions it as a leader in sustainable seaweed.
Key Objectives
Define a brand strategy for a seaweed farm start-up.
Design and develop a website that outlines their goals.
Design a brand guide to maintain a consistent identity.
Develop content that communicates to their target audience.
Capture the authenticity of their purpose and people.
