Increasing the impact of a sustainable seaweed farm through effective branding
The Fremantle Seaweed brand identity captures the intimate connection that Fremantle Seaweed has with the water. A bold display typeface and a modern serif create an authentic feeling of nautical adventure. The ocean’s femininity and chaos inspire the curvy organic shapes in the logo mark. The blue, gold, and maroon hues replicate the ocean and seaweed colours, adding authenticity.
Define a brand strategy for a seaweed farm start-up.
Design and develop a website that outlines their goals.
Design a brand guide to maintain a consistent identity.
Develop content that communicates to their target audience.
Capture the authenticity of their purpose and people.