The Henley Brook
Relaunching The Swan Valley's Local Roost
The brand is deliberately unpolished, mirroring the cheeky and lively culture that defines The Henley Brook. The design draws inspiration from the venue’s natural surroundings, infusing a natural color palette and gritty textures that seamlessly blend into the fabric of the design. In doing so, we pay homage to the quintessential Australian backyard culture, creating a brand that redefines what it means be your local.
The challenge
Having already left our mark on The Henley Brook during its inception, we needed to outdo ourselves as the venue blossomed into its own unique entity. Our new challenge was to mirror the venue’s cheeky and vibrant culture, infusing it with the same energy and passion that defines the venue.
The outcome
The result is a brand that carries an intentionally unrefined charm. With a natural color palette, gritty textures, naive hand-drawn characters, and tongue-in-cheek language, the brand holds a mirror to the lively bustling energy of the space.
